Building on a new identity.
Bringing a brand to life.
Timeline: 2025-2026 Role: Creative Manager
Cprime's rebrand was a major undertaking that went far beyond a new look. While an external creative agency established the initial visual identity, the next challenge was bringing that vision to life across the organization.
Working closely with Cprime's Brand Director, I helped evolve the foundational identity into a cohesive, scalable brand system. Together, we expanded the color palette, developed a comprehensive icon library, and established a consistent photography style. I also designed a suite of branded templates and creative assets to help internal teams confidently adopt and apply the new identity.
The result was a more versatile and unified visual language that maintained the integrity of the original rebrand while giving teams the tools to bring it to life across everyday communications and marketing materials.
A new presence for tradeshows
Cprime unveiled this new identity at Atlassian Team ’26 where their updated brand was featured in consultation spaces, theater speaking sessions, and networking happy hours for Atlassian leaders.
Event
Atlassian Team ’26 | May 2026
Attendance
10,000+
